Website pricing in Ireland is all over the place. You can pay €150 or €5,000 for what sounds like the same thing. And if you are a tradesperson who just wants a professional website that gets you work, it is hard to know what is reasonable.
Here is an honest breakdown.
The Budget End: Under €200
At this price point you are generally looking at one of two things: a DIY website builder like Wix or Squarespace, or a very basic template from a freelancer with minimal customisation.
The problems with this approach:
Free or very cheap website builders host your site on their own subdomain, meaning your address looks like yourname.wix.com rather than yourname.ie. This looks unprofessional and is significantly worse for SEO.
Even with a paid plan and your own domain, Wix and Squarespace sites are notoriously poor performers in local SEO. The code they generate is often heavy and slow, and the SEO tools, while they exist, are limited compared to a properly built site.
At this price point you also get almost no SEO work done. The site might look okay but it will not rank on Google without that foundation.
The Middle Ground: €300 to €600
This is where a properly built trade website lives. For this budget you should expect a professionally designed, mobile-friendly site built on a solid platform, with your service pages, a contact form, and proper on-page SEO from the start.
At ProBizMate our Starter package is €299 and includes three service pages, a blog with three posts, mobile-optimised design, and a full contact form. Our Growth package at €499 includes five service pages and fifteen blog posts.
This range is the sweet spot for most sole traders and small trade businesses. You get something that looks professional, loads fast, and is built to rank on Google without paying for features you do not need yet.
The Premium End: €700 to €1,500
At this price point you are getting more pages, more content, specialist SEO work, and usually more ongoing support built in.
Our SEO Pro package at €999 sits in this range. It includes five service pages, fifty blog posts across your services, specialist SEO work, and Google Business Profile setup. This is the right choice for tradespeople who want to dominate local search in their area.
Above €1,500
Beyond this, you are generally paying for a bespoke design agency, a large e-commerce site, or a complex web application. For a trade website, this is almost always more than you need.
There are agencies charging €2,000 to €5,000 for trade websites that are not meaningfully better than what you can get for €500 to €1,000. The extra cost often goes into design hours and project management rather than better SEO outcomes.
What to Watch Out For
Ongoing fees that are too high. Some agencies charge €100 to €200 per month for basic hosting and maintenance. You should not be paying more than €99 per month for hosting, minor updates, and active SEO work combined.
No clear delivery timeline. A trade website should not take months to deliver. If a developer cannot commit to a timeline, keep looking.
No SEO included. A website with no SEO work is a website that will not rank. Ask specifically what SEO is included before you pay anything.
Long lock-in contracts. You should own your website and be able to move it if needed. Be wary of anyone who keeps ownership of your site or ties you into a long contract with penalties for leaving.
The Right Question to Ask
The price of the website matters less than the return it generates. A €999 website that gets you two extra jobs a month at €500 each pays for itself in the first month and keeps generating return indefinitely.
A €200 website that ranks nowhere and gets you nothing has cost you every job you could have had.
Written by Maebh Collins
ACA qualified, Dundalk-based. I build websites and write SEO content for trade businesses across Ireland and the UK. If you have questions, get in touch.