Most tiler websites are broken. Not technically broken. Business-broken. They don’t rank on Google. They don’t convert visitors into phone calls. They’re just an online brochure nobody sees.
This guide covers exactly what your tiler website needs to work. Not what looks nice. What actually generates leads.
What Most Tiler Websites Get Wrong
The biggest mistake is treating your website like a portfolio. You upload a few photos and call it done. That doesn’t work.
The second mistake is making everything generic. “We do all types of tiling work” with no clear page for bathroom tiling, floor tiling, or kitchen tiling. Google doesn’t know what you specialize in. Neither do customers.
The third mistake is no portfolio section at all. A tiler with no photos is a tiler nobody trusts. You’re asking people to hire you based on words. That doesn’t work.
The fourth mistake is a website that looks terrible on mobile. 80% of people searching for tilers are on their phones. If your site doesn’t work on mobile, you lose those customers before they even call.
Essential Pages for a Tiler’s Website
Your website needs a clear structure. Here are the pages you need:
Homepage. The first thing people see. It should clearly state what you do and where you do it. Include a main call-to-action button. “Get a free quote” or “Call us today”. Include a few of your best portfolio photos.
Wall Tiling page. Describe the service. Show photos. Types of walls, materials, common projects. Clear CTA.
Floor Tiling page. Same approach. Kitchens, bathrooms, wet rooms, hallways. Show finished work.
Bathroom Tiling page. This is often your biggest opportunity. People search for this constantly. Before and after photos matter. Show different bathroom styles. CTA.
Kitchen Tiling page. Backsplash, countertops, flooring. Show real kitchens you’ve tiled.
Wet Room Installation page. Explain what a wet room is. Show the waterproofing process. Show finished wet rooms.
About page. A short paragraph about you. Years of experience. Local to the area. Why you’re different. Include a photo of yourself or your team.
Contact page. Phone number. Email. Contact form. Address (so Google knows you’re local). Map showing your location.
That’s six to seven pages. Every page should be mobile-friendly, fast, and include a clear call-to-action.
Portfolio Section is Critical
Dedicate a section to before and after photos. This is where you win.
Show bathrooms before and after. Show kitchens before and after. Show floor installations. Show wall tiling.
Quality matters more than quantity. Five stunning before and after photos beat twenty mediocre ones.
Photograph in natural light. Show the full room. Show close-ups of the tiles. Show the grouting. The more detail, the better.
Update photos quarterly as you finish new jobs. Old photos hurt your ranking. Fresh photos signal to Google that you’re actively working.
Reviews Are Trust Signals
Customers don’t trust websites. They trust reviews.
Display reviews prominently on your homepage and service pages. A five-star review from a real customer is worth more than any headline you write.
Aim for reviews from the platforms customers actually use. Google reviews matter most (they help ranking and show in search results). Trustpilot is also good. Facebook reviews help too.
The review section should show the customer’s name, the date, the rating, and their comment. Real reviews with real names beat generic testimonials.
Mobile First
Most tiler websites don’t work properly on mobile. This is a massive mistake. 80% of the people searching for tilers are on their phones in their homes.
Your website must:
Load fast (under 3 seconds) Be readable on a phone screen (large text, proper spacing) Have a click-to-call button at the top Have buttons that are easy to tap (not tiny links) Not have slow-loading images Have forms that work on mobile (if you have forms)
If your site doesn’t work on mobile, you don’t have a website. You have a liability.
Clear Calls-to-Action
Every page should have at least one button. “Get a quote”, “Call today”, “Request a free estimate”.
Make the button stand out. Use color. Make it large enough to tap easily on a phone. Put it near the top of the page and at the bottom.
Most visitors leave your site without doing anything. A clear CTA button increases the chance they’ll call or message before they leave.
What to Avoid
Don’t use stock photos. Everyone can tell they’re fake. Real photos of your real work is infinitely more convincing.
Don’t use dark mode or complicated design trends. Tilers want a professional-looking website. Clean, clear, trustworthy. That’s what works.
Don’t write pages about topics that don’t matter. You don’t need a page about “our team philosophy” or “why we love tiling”. You need pages that answer customer questions and show your work.
Don’t hide your phone number. Put it at the top of every page.
Don’t make people fill out long forms. A simple “name, phone, message” form works. Long forms reduce response rate dramatically.
Don’t neglect SEO basics. Make sure your pages have clear headlines, proper heading structure, and include local keywords naturally.
Speed and Performance
A slow website ranks poorly and converts worse. Test your site on Google PageSpeed Insights. Aim for a score above 90.
Optimize images. Photos of finished tiling work should be high quality but not huge file sizes. Compress them.
Use a fast hosting provider. Don’t skimp here. Poor hosting makes everything slow.
The Result
A website built this way ranks. It converts. It’s not fancy. It’s just effective.
You’re not building this for designers. You’re building it for homeowners on their phones looking for a local tiler. Give them what they need: evidence that you do good work, clear contact information, and fast load times.
Everything else is distraction.
Written by Maebh Collins
ACA qualified, Dundalk-based. I build websites and write SEO content for trade businesses across Ireland and the UK. If you have questions, get in touch.